We are now at crossroads, where some hope to keep everything the same as before, while others see more of an opportunity to build back a new, better backbone for digital advertising. The good news is that necessarily means power moves back into the control of publishers.
Read MoreJonas Jonsborg is MD Nordics at Adnami. We spoke to Jonas to get his views on simplifying high impact campaign selling for publishers, and the shift from a performance to a branding focus in digital advertising.
Read MoreNathanael Söderberg is Ad Ops & Programmatic Specialist Everysport Media Group. We spoke to Nathanael on 2020 in Nordic Sports Media, IOs moving to programmatic guaranteed and media agencies’ long-term spending plans.
Read More“Clearly the pandemic has affected everyone this year. But one positive we can take is this - in tricky circumstances, programmatic has proved its staying power.”
Read MoreAt the beginning of the pandemic, there was a lot of ‘wait and see’ from clients, and of course a dip in spend across the board. But since then, from May onwards really, things have really taken off – and overall this year is still our strongest ever.
Read MoreNetric has put together a series of interviews covering all the angles on header bidding and Prebid across the Nordics.
Read MoreLena Tehrani is Head of Programmatic at Bonnier News. We caught up with Lena to discuss the state of advertising in the Nordics, Google Chrome’s upcoming changes around 3rd party cookies and increasing demand around programmatic guaranteed.
Read MoreHenriette Hoff is Head of Nordic Display Sales at Eniro. We spoke to Henriette about the current state of the display ad market and header bidding in Denmark and across the Nordics.
Read MoreAshlee Roenigk is VP, Revenue Solutions at Rubicon Project. We spoke to her about the opportunities right now in programmatic for publishers, how and why they should get involved in prebid.org and what Rubicon’s Demand Manager product does for them:
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