At Netric, our philosophy has always been around providing a true service to publishers, through all of the analysis, insight and advice at our disposal. As many faced an extremely challenging end of Q1, into Q2 and even further, alongside our day-to-day support, we wanted to share some of the more useful research we’ve found on the state of the market.
Read MoreJohn Lilja is CEO & Founder of Delta Projects. We caught up with him to get his views on the current state of the Nordic ad market, Google’s sunsetting of the third-party cookie and buyer preference on open market versus private marketplace and programmatic guaranteed.
Read MoreWhy does Netric CEO Daniel Ahlbert think the header bidding phenomenon, as well as Rubicon Project’s ‘easy button’ for it, Demand Manager are so important for publishers?
Read MoreMathieu Roche is Founder and CEO of ID5. We spoke to him to understand his company’s approach to solving challenges surrounding the user ID.
Read MoreThe purpose of a standardized ID is to dramatically reduce the number of third-party requests and cookies that are placed on the web pages that we frequent as consumers.
Read MoreThe podcasting boom is one of the most exciting developments in the audio world – and indeed, across all media over the past few years. Below we share a snapshot of some of the most interesting numbers behind podcasting’s rise – as well as what that might mean for advertising.
Read MoreVideo and audio/podcast are two of the most exciting areas right now - for publishers and advertisers alike. We spoke to leaders from Bonnier, IUM Norway, Relevant.fi and Netric to find out the state of programmatic video and audio right now across the Nordic region:
Read MoreAt the Netric/Rubicon Project Automation Summit last month, we spoke to a number of our speakers for a closer gauge on the state of the market. In the following video, leaders from Bonnier, IUM Norway, Relevant.fi and Netric answer the question “What is the current situation in your local advertising market?”
Read MoreThis year’s Stockholm Automation Summit was the biggest and best yet. With video interviews to follow, here are some photos from the day.
Read MoreAt the Automation Summit in Stockholm, Rubicon Project made a hugely important product announcement. Here’s what Rubicon’s CEO Michael Barrett had to say about it - and why it brings greater control and simplicity to header bidding for publishers.
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