Latest news and updates.
Reports from the Stockholm yield lab, conversations from across the Nordic publisher network, and the news worth knowing about Nordic ad tech.
Nordic Adtech Case Study: Ekstra Bladet’s Søren Johansen
We sat down with Søren Johansen, Head of Ad Operations, Ad Tech & Products at Danish newspaper Ekstra Bladet, to discuss what he looks for in adtech partners, and how the combined strengths of Netric
Publisher priorities for 2026
At Netric's Stockholm Programmatic Summit, Index Exchange, Scope 3, Bonnier News and Publicis Groupe dug into what publishers priorities in 2026.
Nordic Adtech Case Study: Amedia's Julian Gamman
Netric - in partnership with Livewrapped - supports one of Norway’s largest news publishers with a complex multi-publisher system, and as they navigate shifts in regulation and technology.
Signal in, value out
At our recent Stockholm Programmatic Summit 2025, Kristina Gubanov, VP of Global Operations at Index Exchange, made a compelling case for why curation belongs on the sell side, and why environments li
Flipping the script on curation
At our recent Stockholm Programmatic Summit 2025, we explored the latest disruption in RTB which is emerging on the sell side: AI-driven decisioning aka sell-side decisioning. Read the full story.
Bridging global tech and local knowledge to build programmatic trust
Netric's Commercial Director on combining global adtech with local insight to deliver transparent, high-performing solutions tailored to regional publisher's needs.
Nordic Adtech Case Study: FotMob’s Prince Francis
Prince Francis discusses FotMob's partnership with Netric, and the importance of combining local knowledge and proactive customer service with world-leading ad technology.
Nordic Adtech Review: a Q&A with Gareth Glaser
Recently, we sat down with Gareth Glaser, author of one of the industry’s favourite newsletters, Gareth Hates Adtech, and Cofounder and CEO at Gamera, Inc, to unpack the latest adtech news.
A new era for programmatic
Programmatic advertising has revolutionised the way in which advertisers reach their target audience. And now, GPID is set to bring transparency back to the programmatic supply chain.
When local expertise meets global innovation
Q. Daniel, can you tell us about your background prior to starting Netric?I started my career in adtech in the late 1990s, working for an ad measurement company, and by 2002 was running creative sales
Nordic Ad tech Review - Podcast Episode 12 - Nike Carlstoft, CEO, Dentsu Sweden
For the 12th Episode of the Nordic Ad tech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden.
Madeleine Thor - Managing Director at the IRM - Nordic Ad Tech Review Podcast Episode 10
In the 10th episode of the Nordic Adtech review, we are joined by Madeleine Thor - Managing Director at the IRM (Institute for Advertising and Media Statistics).
Delta Projects & BidTheatre on the latest Nordic Ad Tech Review Podcast Episode 6
We are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson in the sixth episode of Netric’s Nordic Ad Tech Review podcast.
Nordic Ad Tech Review Podcast - Episode 5: Magnite's Gareth Glaser on Prebid
Our friends at Magnite (formerly known as Rubicon Project) have been leaders of the open source Prebid initiative since its inception.In this podcast, we speak to Magnite's Senior Director of Product
Nordic Ad Tech Review Podcast - Episode 4: IAB Finland and IAB Sweden
Episode #4 of our podcast Nordic Ad Tech Review is live, featuring IAB Finland & Sweden.Featuring Pasi Rassina - CEO iAB Finland Juuli Pelkonen - Chair iAB Fi Programmatic Taskforce
Nordic Ad Tech Review Podcast - Episode 1: Bonnier News' Lena Tehrani & Erik Moberg
We are happy & excited to announce Nordic Ad Tech Review, a podcast from Netric, featuring interviews with advertising leaders from across the Nordics.For our first episode, we speak to Bonnier News'
Nordic Adtech Review Podcast #13 - Jakob Møllmann, founder of Digital Attention
For the 13th episode of Nordic Adtech Review, we are joined by Jakob Stald Møllmann, attention strategist & founder of Digital Attention.Join us as we delve into the increasingly important topic of su
Nordic Adtech Review - Podcast Episode 11 - Stéphane Printz from Index Exchange
For the 11th Episode of the Nordic Adtech Review we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe at Index Exchange. Read our recently published a Q&A.
Professor Damien Geradin - Nordic Ad Tech Review Podcast Episode 9
For the ninth episode of Nordic Ad Tech Review, we speak to Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers.Damien is a Professor of competition law and economics
Gravito COO Patrick Glantz - Nordic Ad Tech Review Podcast Episode 8
For the eighth episode of Nordic Ad Tech Review, we dedicate a full episode to data. We speak to data expert Patrick Glantz the COO of Gravito to explain a jargon-filled aspect of ad tech.
Quantcast CEO Konrad Feldman - Nordic Ad Tech Review Podcast Episode 7
For the seventh episode of Nordic Ad Tech Review, we speak to Konrad Feldman, CEO and Co-Founder of Quantcast, on the present and future of online identity and cookies for publishers.
Nordic Ad Tech Review Podcast - Episode 3: Berlingske Media
We are happy & excited to announce the latest episode of Nordic Ad Tech Review, a podcast from Netric, featuring interviews with advertising leaders from across the Nordics.For our third episode, we s
Let's make
programmatic
actually work.
Whether you're a publisher looking to unlock yield, a tech vendor entering the Nordics, or a brand chasing premium reach — start a conversation.
info@netricsales.com