We are excited to announce the agenda for the 2023 summit and happy to present a lineup of keynotes and engaging panels with industry experts from both the Nordics and EMEA.

This Thursday, on June 1st we invite you to dive into the latest trends in the programmatic industry and gaining insights from other markets. We will dive into attention and explore it from different angles to truly understand what drives attention and value for brands.

Kapero joins us for an exclusive session and will provide us with a unique view into the happenings of marketing departments, exploring the concept of "busy is the new stupid" and with that in mind we ask ourselves the question, where will ad spend go 2023 and beyond? While the excitement of omnichannel and emerging formats captivates us we join a debate on the development of the strong traditional display banners, the growing premium video and the emergence of CTV across the region giving us valuable perspectives from esteemed broadcasters, media houses & technology companies.

Below you will find the full agenda, information about the sessions, speakers, schedule, menu and location.

The event is Moderated by; Rebecka Sjöström, COO, Netric sales & Daniel Ahlbert, CEO, Netric Sales

Let's not forget that following the agenda, we invite you to join us on our rooftop terrace for drinks, delightful food, and music from our favorite DJs.

Agenda

Block 1

Bringing Efficiency to Programmatic (Key Note)

Stéphane Printz, Regional MD, Northern, Central & Eastern Europe, Index Exchange

As an Industry pioneer for the last 20 years Index Exchange is accelerating the evolution of ad technology for the world’s leading experience makers - with the goal to eliminate inefficiency. Join us for our opening key note where Stéphane will tackle the question on what is bringing efficiency in our programmatic world.

Stéphane is based in Berlin and started in the advertising industry in 2006 and has been working with online since 2010. He has a burning interest for finding new & innovative ways forward.

!Attention Please (Panel)

While attention is not a new term, it has become increasingly important in today's marketing landscape and can we say it has gained more…Attention lately? In this panel we dive deeper into what actually drives this metric forward and approach it from multiple perspectives, covering the entire chain from publishers to formats, buyers & tech.

**Hosted By, Nazita Skoghag, Demand Lead, Netric Sales**

**Lena Tehrani, Head Of CRM, Bonnier News**
With 15 years in the industry and 8 years at Bonnier News Lena is representing the Nordics largest media house with over 110 titles and millions of users daily.
Lena previously held the role as head of programmatic and is now head of CRM which includes leading initiatives around attention and other KPIs from a publisher perspective. Her long history at Bonnier News and background with a mix of ad tech and commercial puts her right in the middle of this discussion.

***Gabriel Dal, Programmatic Director, Dentsu Sweden***
With a heavily programmatic focused career Gabriel is the programmatic Director at Dentsu Sweden / Amplifi, where they work with a consumer led and convergent approach to solving client problems, Amplifi intends to re-invent relationships with media owners by demonstrable uplift in media performance across TV, Print, Digital, Radio and OOH on a global basis, delivering profitable and sustainable business outcomes for all through partnership and media innovation.

**Niclas Rämje, CEO, Madington**
With 19 years in marketing Niclas has a burning interest for advertising and brand building. Niclas has for the last 13 years been CEO at Madington, which is a technology company that specializes in the production and distribution of moving and creative content in digital spaces with a focus on attention and interaction, such as Display High Impact and Digital OOH.
Madington has been trusted by brands like, Universal, Amazon Prime Video, Samsung, Volvo, H&M and has worked closely with large media houses like Aller NO, TV2 NO,

**Erik Bogsnes, Lead Attention Consultant, Lumen Research**
Specialises in working with agencies and clients to demonstrate how attention is key for getting the outcomes that they really want, across offline and online channels. This includes education and training, as well as running first-party research to answer their core questions.
He started his career in advertising at Dentsu as a cross-channel measurement analyst, focusing on making advertising more impactful. This road inevitably led to attention metrics, culminating in leading the Attention Economy research before ultimately joining Lumen in 2022.

Brendan Carney, Commercial Director, Adnami Sweden

Originally from the UK he has been working with digital advertising since 2007 at companies including Microsoft and YuMe across a broad range of channels including display, video, mobile, search and lead generation. In Stockholm since 2017 he was the country manager at Yahoo where his focus on programmatic native and in-game advertising placed him firmly in the field of attention.

Adnami is an advertising platform that enables brands to run high impact ad formats programmatically and at scale.

Block 2

Busy Is The New Stupid ( Key Note)

Peter Lundberg & Kaj Johansson, two of the founders of Kapero.

Marketing departments have endured drastic changes during the last years; where everyone is doing more than ever in an ever larger number of channels. We believe the time has come for a shift in focus and Kapero shows the way forward based on challenges and insights from actual cases with some larger Nordic advertisers. Areas that will be covered are: Brand vs. Tactics, Content vs. Media and Organization vs. Process.

Kaj and Peter are two of the founders of Kapero and have for the last 20 years been working as management consultants within the marketing and media industry, collaborating with more than 80 large companies such as Ikea, H&M, Scania, ICA, Swedbank, Telia, Oatly, Arla, TV4, Aller Media and more

Unlocking Potential In A Dynamic Media Industry (Panel)

Where does the ad spend go 2023 and beyond? While the excitement of omnichannel and emerging formats captivates us we join a debate on the development of the strong traditional display banners, the growing premium video and the emergence of CTV across the region giving us valuable perspectives from esteemed broadcasters, media houses & technology companies.