Jasse was one of the speakers at our Automation Summit in Stockholm. We caught up with him to understand his approach to programmatic, private marketplaces and GDPR.
Read MoreWe asked Katherine about media agency business models, GDPR and what’s happening right now on the Nordic programmatic market.
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The latest joint Netric/Rubicon Project event took place in Stockholm on Thursday 24 May. See key quotes and photos from the event here.
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Netric, the leading Nordic ad exchange, and PlayAd Media Group, the leading online video network in the Nordic region have announced an innovative partnership to drive even more revenue for premium publishers’ video content.
Read MoreWith customised adserver setups, header bidding and SPO all growing ever more popular, we felt it was time to add more dedicated technical expertise to the Netric team. So we welcome Thomas Nikitin as our latest recruit, and first Sales Engineer. Previously he was VP of Engineering at Stardoll. Among other things in his new role at Netric, he will be responsible for custom integrations and header setups for publishers.
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We’ve already spoken about the different auction types out there, and how they impact on everything we do in programmatic. What was once a technical insiders-only subject has become required reading for everyone in advertising – from brand bosses, to frontline publisher sales teams.
Read More"The great promise of programmatic has always been that opportunity of showing the right ads to the right audience at the right time."
"In other words, programmatic brings relevance – while also increasing revenue for publishers. At the same time, it should always respect the visitor – which is something that I believe, as we move further into this year, will become more of a standard."
Read MoreLeeads was founded about eight years ago by ex-Schibsted employees. The idea was to set up a new kind of tech-focused sales house, that would represent publishers both individually and collectively by vertical.
I joined the team around four years back, focusing specifically around growing our publishers’ programmatic business. We are also preparing for a new technical setup that will take us into the programmable era, looking into outdoor, audio/podcast to name a few, as they also become automated.
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50 of the leading publishers in Sweden gathered together last Wednesday at Berns for our latest event – covering both the latest product updates, as well as analysing the most recent market trends.
Presented alongside our partner Rubicon Project, these events give our customers fuel to keep growing their programmatic businesses – and a chance to catch up with colleagues – all in just a couple of hours.
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With a shared population of just 27 million, the Nordic countries are some of the most advanced, creative digital advertising markets in the world. Here are five charts showing where they stand right now:
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