More than 70% of US digital ad spend was transacted programmatically this year. A similar number to the UK, with France also close behind on 64%. Sadly, eMarketer doesn’t yet do Nordic Programmatic market stats. But if they did, we still think the picture would be pretty different – more around the 25% mark across the board.
Read More"Aller Media started working with Netric as its SSP in May 2015. As a business, this was part of a bigger focus on digital across the business, and specifically on digital revenues as print growth slows...I always think Netric is like an extra colleague... the service grade is so high that it translates to a clear business advantage.
Read More"Fraud on Netric/Rubicon Project’s platform is especially low – and it’s a leader in terms of quality. For others in this space, we’ve seen more than 40% of inventory as fraud. We don’t think it’s on purpose, but rather because people don’t know, or don’t want to know."
Read MoreOSLO, JUNE 10TH, 2016: NETRIC today announced the hire of Preben Standal as country manager for the two countries Norway and Denmark. Netric represents Rubicon Project in the Nordic markets, being responsible for business expansion and technology adoption in the region. Rubicon Project (NYSE: RUBI), operates one of the largest advertising marketplaces worldwide.
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