In the 10th episode of the Nordic Adtech review, we are joined by Madeleine Thor - Managing Director at the IRM (Institute for Advertising and Media Statistics.) [This episode is in Swedish.]

IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region.

Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend.

Listen on Apple Podcasts, Spotify or Soundcloud.

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Look out for more episodes with some of the top people from publishing, media and advertising soon.